2024 MLB All-Star Game - Texas Environmental Graphics
For the 2024 MLB All-Star Game in Arlington, Texas, our studio took an existing brand toolkit and expanded it into a full environmental design system deployed across multiple venues. The creative challenge was stretching a limited set of assets across column wraps, door graphics, reception desks, entry walls, and more without ever feeling thin.
The solution was a patchwork approach — varying scale, texture, and color blocking gave each application its own rhythm while player imagery grounded the brand in the sport itself. The result was an identity that showed up everywhere, and felt like it belonged everywhere.
Few surfaces get as much foot traffic as an elevator bank, so we made sure it was worth stopping for. Player graphics were scaled to nearly life size on the elevator doors, while the logo and brand patterns were inverted onto an adjacent mirror for a treatment that felt immersive rather than purely decorative.
This was one of the largest physical applications in the project, and it had to work hard from a distance. Large-scale wall graphics flanked the entrance on both sides, blending player photography with the brand's patchwork pattern system across a wide horizontal span. Column wraps carried the identity through the middle of the space, tying the whole entry experience together.
Two very different surfaces, one consistent identity. The outdoor sign planted the brand in the hotel's landscape while inside, an elevator wrap brought Bryce Harper in at full height, framed by the brand's signature pattern work. A good example of the system scaling from outdoor landmark to intimate interior detail.
