NHL All-Star Game 2023 Environmental Graphics
Being able to participate in the graphic development, player treatment explorations, and production of the art that played such a central role in the experience of NHL All-Star weekend was exhilarating. The event brand system was crucial in setting the mood for the game; it’s vibrancy, boldness, and playfulness lent itself well to the atmosphere of the All-Star celebration.
Working in spaces like hotels, the arena, and hospitality suites throughout the venue allowed me to flex my creativity while simultaneously developing a feel of the game that was specific to each location.
Seeing the entire body of work and the level of skill and detail that goes into prepping, designing, and installing graphics for a major sports league event was eye-opening and mind-blowing. No stone is unturned in the process!
There are very few things cooler than seeing sports fans be surprised and delighted while interacting with game graphics that I got to make.
